The Bunker
Downtown Birmingham's premier golf simulator club needed an identity as sharp as their setup. Built from the ground up — brand strategy, visual identity, and a website that puts you in the room before you ever walk through the door.
The Bunker had the space and the vision but no identity to match. They needed a brand that felt premium without being pretentious — approachable for the casual golfer, serious enough for the competitive player.
The brief was clear: build something that feels like it belongs Downtown Birmingham, with personality and edge that sets it apart from the typical country club aesthetic.
The identity leans into military-meets-golf — a rugged typographic system anchored by a mark that doubles as a crest. The color palette pulls from bunker sand and aged leather: warm, tactile, and nothing like a green.
The website mirrors the brand: dark, confident, and built to convert — clear booking flow, strong photography, and copy that sells the experience without overselling.